Yes / No

1. A brand must reflect the Principal’s moral values.
2. Communication reveals the way you see the world.
3. Share your thinking with listeners.

Communicate 
Your Primary Strength™

* Determine the Primary Strength of your product or service.
* Communicate your Primary Strength through the most effective medium.
* Get your communication to a defined audience.

Film

Brand

Graphic

Design

Photo

Poster